2023年9月26日 · The elaboration likelihood model, first devised by Richard E. Petty and John T. Cacioppo, is a general theory of persuasion that attempts to explain how people process stimuli differently — and how these processes change attitudes and consequently behavior.

The elaboration likelihood model proposes two distinct routes for information processing: a central route and a peripheral route. The ELM holds that there are numerous specific processes of change on the "elaboration continuum" ranging from low to high.

The Elaboration Likelihood Model (ELM) explains how persuasion message works in changing the attitude of reader or viewer. It is very much important for corporations and advertisement agencies, in designing their market strategies and understanding the attitudes of peoples.

2024年2月2日 · The Elaboration Likelihood Model (ELM) is a dual-process, or two-fold, model of persuasion that describes how people manage information. It was originated by Richard E. Petty and John T. Cacioppo in the 1980s. The ELM suggests there are two routes to persuasion.

2015年12月31日 · Cacioppo and Petty’s Elaboration Likelihood Model Theory (ELM) seeks to explain how people process stimuli and how attitudes they develop from this influence their behavior. Faced with a persuasive message, an audience will process it using either a high or low level of elaboration.

2023年11月7日 · The Elaboration Likelihood Model is a framework that explains how persuasive communication can lead to attitude changes in people, through two different pathways: the central route and the peripheral route.

2025年3月29日 · What is the Elaboration Likelihood Model? The Elaboration Likelihood Model (ELM) of persuasion is a dual process theory that describes the change of attitudes and behaviour. The theory explains how attitudes are formed and reinforced by persuasive arguments.

1986年7月20日 · According to the Elaboration Likelihood Model, one way to influence at- titudes is by varying the quality of the arguments in a persuasive message. Another possibility, however, is that a simple...

The elaboration likelihood model (ELM) is a theory of persuasion or attitude change that proposes that people can be persuaded in one of two ways. What does elaboration mean in the context of the model?

The elaboration likelihood model (ELM) of persuasion is a theory about how attitudes are formed and changed. This theory organizes the many different attitude change processes under a single conceptual umbrella. The ELM was created to provide a framework to help explain the many seemingly inconsistent findings in the persuasion literature.