Over the last 10 years, I gained meaningful experiences in different innovation projects driving teams and clients through a mixed approach based on Design Thinking, Lean UX, and Agile, able to help brands to make decisions based on data, users’ needs, and build long-term relationships with their customers.

The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.

We used a mixed methodology using Design Thinking tools, Lean Start-up, Lean Branding and Marketing Analytics. With the help of a Data Analyst and a Service Designer, we set up a design methodology to guide us through the research phase and drive us to find meaningful insights from users and the different stakeholders.

Erika is a Senior Strategic & Product Designer with a strong passion for Design Strategy and Brand Innovation..

Check out professional insights posted by Erika Lauro, Freelance Principal Product Designer (UX) / Product Design Lead | Available in Q1 ‘25 | Currently @IKEA | previously at AKQA, Zalando and ...

2020年5月25日 · Freelance Senior Strategic & Product Designer | xAKQA x Zalando SE | www.erikalauro.com. Every day, Erika Lauro and thousands of other voices read, write, and share important stories on Medium.

Learn from UX experts how to create and conduct effective usability tests. Drive evidence-based design decisions and improve your product. Are you familiar with usability testing but unsure how to apply it effectively? This course goes beyond theory to real practice.

Erika Lauro Freelance Product Design and Strategic Design Lead | Available in January ‘25 | Currently @IKEA | previously @ AKQA, Zalando and Babbel 1mo

One year internal brand strategy project for Generali Academy aimed to engage with top managers wordwide and train them to become the leaders of the future.