2022年7月15日 · Their FedEx Express division offers shipping services for freight and packages across the world. One of the key features of the brand is its unique logo design with a hidden meaning. Here’s how the FedEx logo evolved over time and its significance.

2023年6月29日 · From the Fedex abbreviation to an optical illusion, the FedEx logo has come a long way to establish its indomitable mark in the history of branding. The logo's story has interesting, lesser-known facts you may have never known. It began with forming the company as a package delivery outfit in 1971.

The FedEx logo is synonymous with express delivery and shipping services worldwide. The brand’s logo design conveys a sense of speed, efficiency, and reliability, which are essential qualities in the delivery and shipping industry.

2024年4月12日 · The FedEx logo signifies forward movement, commitment, precision, and speed, all conveyed by the arrow camouflaged in the negative space between the uppercase E and lowercase x. Its conceptual creator is designer Lindon Leader.

The first design of the FedEx logo was known as Federal Express. It was a basic design with three conspicuous shades of color—red, white, and blue—which formed their first brand identity. The name “Federal Express” was used to show the link between the civilian population and the U.S. government.

From its humble beginnings in 1971 to the genius optical illusion of the hidden arrow, the FedEx logo has established its place in branding history. Let’s take a closer look at its evolution and discover how it became a global icon. Federal Express Logo (1973 – 1994): FedEx is Introduced

At first glance, the FedEx new logo appears simple, featuring the company name in bold purple and orange letters. However, upon closer inspection, you notice a hidden arrow formed by the negative space between the letters “E” and “x.”

2024年8月27日 · In 1971, FedEx’s debut logo featured the brand name “Federal Express” in a rectangle with white and red letters, and a three-color palette representing authority and professionalism in the...

For example, the logo with the orange part refers to FedEx Express, with green – for FedEx Ground, with red – for FedEx Freight. There is also an office option with a blue “Ex” and a commercial and commercial with a yellow finish.

2025年1月19日 · The initial FedEx logo reflected FedEx’s company name, Federal Express. Founder Fred Smith chose this company name mainly because he wanted to win the Federal Reserve as a customer. The term “federal” also includes vestiges of patriotism and the quest to give back to the economy of the country.