Add a piece of code to your website that lets you measure, optimize & retarget audiences for your ad campaigns on Facebook & Instagram. Get started.

Setting up a pixel involves 2 steps: Create your pixel and set up the base code on your website. You can use a partner integration, if available, or add code manually to your website. Set up events on your website to measure actions like making a purchase.

The Meta Pixel is a powerful data-gathering tool that helps marketers understand how Facebook and Instagram impact website sales. It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on …

Learn how to install the Meta Pixel yourself or with the help of a developer to begin measuring, optimizing & building your Facebook & Instagram ad campaigns.

The Meta Pixel is a snippet of JavaScript code that loads a small library of functions you can use to track Facebook ad-driven visitor activity on your website. It relies on Facebook cookies , which enable us to match your website visitors to their respective Facebook User accounts.

2025年1月1日 · Enter the Facebook Pixel (now called Meta Pixel). This useful little tool in your Facebook Ad Account allows you to track your website visitors and see what they are doing there. You can then tailor your Facebook ad campaigns based on their actions.

2022年5月19日 · Marketers use Facebook pixels to improve their Facebook ad targeting and optimize their Facebook advertising strategy. The pixel lets you fine-tune ads using criteria such as (but not limited to) user location, demographics, interests and behaviors.