2021年7月2日 · GRR reflects your ability to retain customers. GRR calculates total revenue (excluding expansion) minus revenue churn (contract expirations, cancelations, or downgrades). The difference between NRR and GRR is that GRR doesn’t account for expansion revenue. GRR also tends to decline as companies grow.

GRR focuses solely on customer retention by measuring revenue excluding upgrades or expansions. NRR captures both retention and growth, factoring in upsells, cross-sells, and expansion revenue. Understanding GRR vs. NRR is essential for SaaS and subscription-based businesses looking to maximize revenue retention and long-term growth. This guide ...

2024年5月15日 · Gross Revenue Retention (GRR) measures the revenue a business keeps over a time period. It accounts for contractions and losses, but not expansions. Net Revenue Retention (NRR) measures the revenue from existing customers over a time period. It includes expansions as well as contractions and losses.

2025年3月21日 · The simple answer is that net revenue retention (NRR) rate includes expansion revenue (revenue increases from existing customers) while gross revenue retention (GRR) does not. The longer answer is that they let you focus your analysis in a different way.

2025年1月29日 · While Gross Revenue Retention (GRR) measures your ability to maintain revenue from existing customers, Net Revenue Retention (NRR) tells a broader story by including expansion revenue. In fact, successful companies typically maintain a GRR of at least 90% and aim for an NRR above 104%. GRR vs. NRR: Measuring Customer Stability vs. Growth

2023年11月14日 · Both NRR and GRR are key metrics for businesses, especially those with subscription-based models, because they offer insights into the health and sustainability of revenue streams from existing customers. Here’s a rundown of their technical differences, similarities, and the distinctions around their impact and implications:

The key difference is that while NRR and GRR both quantify churn and its impact on revenue, GRR doesn’t account for revenue-increasing activities (like upsells). This is easily identified when we look at each metric’s formula: Net revenue retention (NRR): Revenue total (ARR, MRR, or QRR) + Upsells - Losses.

我们在《 全行业收税让SaaS成为最好的商业模式》讨论过衡量SaaS企业的一个关键指标和一个重要法则，关键指标即NRR/NDR（Net Retention Rate, 美元计算的NRR即NDR）。NRR/NDR是SaaS企业最有力的衡量指标，也是SaaS…

2025年1月3日 · Gross Revenue Retention is a metric that tracks how much of your hard-won revenue is held onto. In this article, I explain how to calculate it, its massive implications for your business, and how to boost it.

2025年2月4日 · Learn the key differences between (GRR vs NRR) ), how to calculate them, and actionable strategies to improve.