Go-to-market (GTM) metrics are measurements used by companies to gauge the performance of a new product launch or move into a new market. These metrics include benchmarks on customer conversion rates and retention, overall and recurring revenue, and other measures that give businesses insight into a product’s profitability and how it’s ...

Go-to-market metrics or GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy. In SaaS, these marketing metrics can reveal customer interactions, patterns, and preferences, allowing you to make a diagnosis on how well you’re attracting, converting, and retaining customers ...

2024年4月23日 · This guide provides a detailed look at the essential GTM metrics and KPIs tailored for each stage of a startup’s growth. Introduction: The Importance of GTM Metrics and KPIs. GTM strategies are critical for gaining market …

KPIs (Key Performance Indicators) : KPIs are specific, measurable, and actionable metrics that align with your business objectives and reflect its overall performance. They provide a high-level view of your GTM strategy’s health.

2024年8月21日 · Take the time to build a GTM strategy based on guiding go-to-market metrics, and you’ll have a roadmap for success. This guide will equip you with top go-to-market strategy metrics you can use to propel your product to success at launch and beyond.

2024年7月17日 · 数据分析在gtm战略中扮演着“指南针”和“校准器”的角色，通过数据驱动的洞察，确保每一步决策都有坚实的证据基础，这样可以有效提高gtm策略的成功率和效率。

Learn how to measure and optimize your go-to-market (GTM) strategy with key metrics and KPIs that reflect your GTM objectives and outcomes.

You'll learn about the key components of GTM KPIs, including Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), Sales Efficiency, and Marketing Effectiveness. We'll also provide a step-by-step guide on implementing these KPIs effectively, along with best practices and common pitfalls to avoid.

2023年12月15日 · Key metrics and frameworks for GTM organizations to track and leverage, including templates for best-in-class reporting.

2024年9月11日 · Tracking the right GTM metrics can provide actionable insights into customer acquisition, retention, and overall business growth. In this guide, we’ll explore the top GTM metrics you should track, explain why they matter, and provide actionable examples to help you apply these insights. TL;DR: