GTM 是 Go-To-Market Strategy 的缩写，翻译为市场进入策略或上市计划，是关于如何将产品有效地交付到目标用户手中，并实现 商业价值 的系统化方法。 它涵盖了从 市场调研 、 目标客户定位 到 产品推广 的全流程，并确保企业在推出新产品或服务时实现商业目标。

A go-to-market (GTM) strategy is a step-by-step plan for launching a new product or expanding into a new market. It helps you launch your product to the right audience, with the right messaging, at the right time.

2018年11月2日 · A go-to-market (GTM) strategy is a step-by-step plan designed to bring a new product to market and drive demand. It helps identify a target audience, outline marketing and sales strategies, and align key stakeholders.

GTM策略可让您打开视野，提高市场知名度，并阻止您发布不必要的产品。 如果您没有计划，您将不知道： 1. 您的市场是? 2. 您是否太早还是太晚进入市场？

2025年3月17日 · A go-to-market (GTM) strategy is a comprehensive plan for launching a new product or service. A strong GTM strategy can generate a deep understanding of your customers and competitors, clarify overall goals and processes, and …

A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [2][3] The goal is to enhance the overall customer experience by not only offering a ...

Go-to-Market （GTM）是一种商业策略，旨在规划公司如何将其产品或服务推向市场并吸引客户。 GTM 包括一系列活动，包括 市场研究 、 产品定位 、 定价策略 、 分销渠道 和 促销策略。 它是一种全面的方法，涵盖了公司销售和营销努力的所有方面。 GTM 在市场营销和销售中的使用方式？ GTM 在市场营销和销售中的使用是为了确保公司的产品或服务能够有效地推向市场。 GTM 策略的制定是为了确定目标市场、创建独特的价值主张和建立竞争优势。 营销和销售团队合作制定 …

2025年1月23日 · Go-to-market strategies serve as an action plan that specifies how a company will reach target customers and introduce its products or services. They guide a business from product conception to market entry and beyond, influencing how it …

What is a GTM strategy? A go-to-market (GTM) strategy is a plan that details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive advantage.

3 天之前 · Go-To-Market Strategy: Core Benefits. A Go-To-Market (GTM) strategy is a critical blueprint that transforms product potential into market success. Its key advantages include: Strategic Foundation. Aligns product objectives with broader business goals, creating a unified direction for teams and resources. Market Intelligence