Display campaigns serve visually engaging ads on the Google Display Network. The Display Network helps you reach people as they browse millions of websites, apps, and Google-owned properties (such as YouTube and Gmail).

Display campaigns serve visually engaging ads on the Google Display Network. The Display Network helps you reach people as they browse millions of websites, apps and Google-owned properties (such as YouTube and Gmail).

With the Display Network, you can use targeting to show your ads in particular contexts (like “outdoor lifestyles” or “cnn.com”), to particular audiences (like “young moms” or “people shopping for a new sedan”), in particular locations, and more.

With flexible pricing models (CPM, CPC, CPA) as well as the most popular Display Ad formats, and transparency into performance, the Google Display Network drives results every day for thousands of advertisers around the world.

Display ads can appear on YouTube in two ways: through an auction-based model using Google Ads, or through a reservation-based model where placements are purchased directly through YouTube ad sales. With Google Ads, you can target your display ads to appear in, on, or around YouTube pages.

The Search Network: Google search results pages, other Google sites like Maps and Shopping, and search sites that partner with Google to show ads. The Display Network : Google sites like YouTube, Blogger, and Gmail, plus thousands of partnering websites across the Internet.

With responsive display ads, you can upload your assets (images, headlines, logos, videos, and descriptions), and Google AI will generate ad combinations for websites, apps, YouTube, and Gmail. To improve the effectiveness of your ads, consider uploading:

Your text, image, and video ads can appear on the Google Display Network. The Display Network is a collection of websites—including specific Google websites like Google Finance, Gmail, Blogger, and YouTube—that show ads.

The Google Display Network is designed to help you find the right audience. It contains millions of websites, videos, and apps, and plays host to a huge variety of ad formats and sizes. This article will explain the different types of ads you can create and show in Display campaigns.

App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network. Learn more about Ad Formats & Assets.