SEO—short for search engine optimization—is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine.

SEO stands for search engine optimization. SEO practitioners optimize websites, webpages, and content to rank higher in search engines like Google. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in organic search results.

SEO, or Search Engine Optimization, helps boost your site’s search engine ranking. It’s not a single technique but a combination of strategies that work together to drive organic traffic. It’s a blend of technical skill and creativity that increases your site’s visibility.