Hyejoon Rim is an associate professor in the Hubbard School of Journalism and Mass Communication at the University of Minnesota. Her primary research area is corporate social responsibility (CSR), consumer skepticism, and crisis communication.

Hyejoon Rim currently works at the School of Journalism and Mass Communication, University of Minnesota Twin Cities. Hyejoon does research in Public Relations, Communication and Media,...

“Click First!”: The Effects of Instant Activism Via a Hoax on Social Media. Should businesses take a stand? Effects of perceived psychological distance on consumers’ expectation and evaluation of...

RIM, Hyejoon Associate Professor. M.S. Public Relations, Syracuse University. Ph.D. Mass Communication, University of Florida

Hyejoon Rim is a professor in the Journalism department at University of Minnesota - Twin Cities - see what their students are saying about them or leave a rating yourself.

ORCID record for Hyejoon Rim. ORCID provides an identifier for individuals to use with their name as they engage in research, scholarship, and innovation activities.

The Arthur W. Page Center for Integrity in Public Communication is a research center dedicated to the study and advancement of ethics and responsibility in corporate communication and …

Hyejoon Rim: 6 Followers, 1 Following, 43 Research papers. Research interests: Country-of-Origin Effect, Internationalisation strategies of multinational…