ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions.

The introduction to ISO 10668 states that: “Intangible assets are recognised as highly valued properties. Arguably the most valuable but least understood intangible assets are brands.” The purpose of the Standard is to provide a consistent and reliable approach to brand valuation.

ISO 10668 was prepared by Project Committee ISO/PC 231, Brand valuation. Intangible assets are recognized as highly valued properties. Arguably the most valuable but least understood intangible assets are brands. However, reliable values need to be placed on brands.

ISO 10668: Brand Valuation is an international standard for measuring brand value. It specifies the requirements of an ISO-compliant brand valuation, provides a framework for valuation (including procedures and methods), and shows methods for reporting results.

Besides the different methods of monetary brand value measurement, there is an international standardization called ISO 10668-2010, which is created to align the reporting of the available methodologies.

ISO 10668: Brand Valuation is an international standard for measuring brand value. It specifies the requirements of an ISO-compliant brand valuation, provides a framework for valuation (including procedures and methods), and shows methods for reporting results.

2010年9月1日 · Find the most up-to-date version of ISO 10668 at GlobalSpec.

ISO 10668 specifies that when conducting a brand valuation the brand valuer must conduct 3 types of analysis before passing an opinion on the brand’s value. These are Legal, Behavioural and Financial analysis.

Under IS 10668 the brand valuer must declare the purpose of the valuation as this affects the premise or basis of value, the valuation assumptions used and the ultimate valuation opinion, all of which need to be transparent to a user of the final brand valuation report.

ISO 10668:2010 specifies a framework for brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions.