On the next page, you'll be asked to select an Implicit Association Test (IAT) from a list of possible topics. We'll also ask you (optionally) to report your attitudes or beliefs about these topics and give you some information about yourself.

The Implicit Association Test (IAT) measures attitudes and beliefs that people may be unwilling or unable to report. The IAT may be especially interesting if it shows that you have an implicit attitude that you did not know about.

The IAT measures the strength of associations between concepts (e.g., black people, gay people) and evaluations (e.g., good, bad) or stereotypes (e.g., athletic, clumsy). The main idea is that making a response is easier when closely related items share the same response key.

The implicit-association test (IAT) is an assessment intended to detect subconscious associations between mental representations of objects in memory. [1] Its best-known application is the assessment of implicit stereotypes held by test subjects, such as associations between particular racial categories and stereotypes about those groups. [ 2 ]

To solve this challenge Greenwald et al. (1998) developed the Implicit Association Test (IAT) as way to measure attitudes that does not rely on conscious reporting. The IAT is a simple behavioural paradigm that requires participants to sort a single word to one of two categories.

The Implicit Association Test (IAT) measures attitudes and beliefs that people may be unwilling or unable to report. The IAT may be especially interesting if it shows that you have an implicit attitude that you did not know about.

Implicit Association Test (IAT) Project Implicit investigates thoughts and feelings that exist outside of conscious awareness or conscious control. To learn more about yourself, and to investigate the gap between intentions and actions, take an Implicit Association Test (IAT).