“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” IDEO has been defining and evolving design thinking for decades, and applying it alongside our partners to create their courageous futures.

IDEO was formed in 1991 by a merger of David Kelley Design (founded by Stanford University professor David Kelley in 1978), London-based Moggridge Associates and San Francisco's ID Two (both founded by British-born Bill Moggridge, in 1969 and 1979, respectively), and Matrix Product Design (founded by Mike Nuttall in 1983).

For more than 40 years, IDEO has helped the world's leading organizations make the future. Find out how design can set you apart, help you grow, and solve your toughest challenges. We …

Boost your skills with flexible, short-form online courses designed to fit your life. Access 90 days from purchase. IDEO U equips you with creative problem-solving skills, easy-to-use tools, and leadership mindsets to stay resilient in our fast-changing modern world.

We’re a multidisciplinary community of makers who leverage discovery, play and experimentation to help organizations get and stay ahead now and in the future. We design breakthrough products, services, brands, and experiences; craft strategies that help businesses grow; and build critical capabilities that transform organizations.

IDEO是全球领先的创新设计咨询公司，通过以人为本的方式，致力于运用设计创造积极的影响。 想要在中国探索如何创造更好的未来？ 我们期待与您进一步交流。 你好! 联系我们. Oops! Something went wrong while submitting the form. 我们一直在寻找优秀的人才加入我们! IDEO is a global design company. We create positive impact through design.

We’ve developed a suite of tools that can help you and your teams unlock your creative problem-solving potential. Design Kit is our online learning platform with practical tips on applying human-centered design in any context. Here you’ll learn the key Mindsets and Methods of how we work with step-by-step guidance to put it all into action.

ideo是设计公司的典范，其产品开发过程中有许多新颖的、富有创意的方法。 IDEO的设计过程分为四个阶段：观察、头脑风暴、原型化、实施。 观察：“创新始于双眼”，IDEO认为观察是一切设计开始的原点，亲身体会胜于…

2022年12月19日 · IDEO describes the steps of the Design Thinking process as follows: Inspiration; Synthesis; Ideation; Testing; Implementation; However, David Kelley – founder of IDEO – also founded the Stanford University D.School. The d.school program teaches the Design Thinking methodology as follows: Empathize; Define; Develop ideas; Create a prototype ...

Discover the power of design thinking for taking on complex challenges. Learn to understand customer needs and create solutions with IDEO U's design thinking framework.