We believe diversity—of backgrounds, opinions, experiences, and disciplines—is an essential ingredient in every design challenge we face. As a result, no two project teams at IDEO are alike. By blending our diverse band of designers—from anthropologists to food scientists to writers—we’re creating teams that can approach any challenge.

Leading Global Design & Innovation Firm Transforming Businesses. IDEO's Mission: to Create a Sustainable, Equitable & Prosperous Future.

The IDEO team worked in close collaboration with Eat Real to deliver comprehensive brand guidelines, including Eat Real’s brand purpose and core values, positioning and personality, logo and wordmark, visual expression, verbal expression, and brand showcase.

Today, that takes me to some edges of IDEO’s design practice that include Climate Era design, open and collective systems, designing strategy, and creative leadership. Through writing, speaking, and advising, I try to champion the interdisciplinary, multi-faceted nature of design.

Today, the picture has worsened. This year, a year in which American lives have been ravaged by disease or economic crisis or both, more than 50 million people will have faced the reality of food insecurity; almost half of them will have sought help from food banks and other sources of …

Earlier technological shifts have a lot to teach us about the futures we're designing for. Recently, IDEO founder David Kelley and CEO Derek Robson sat down to chat about the importance of human-centered design in creating impactful, useful AI products, the flaws of vending machines, how to bring naysayers along on the innovation process, and much more.

The team is on week five of their project. They’ve been conducting tons of human-centered interviews and broad design research, and they’re writing and re-writing what inspired and challenged them.

Inclusive design centers the expertise and lived experiences of those with underrepresented and marginalized identities. We design with, not for, communities and organizations, because they understand better than anyone the societal, economic, and environmental implications of our work, and they’re still impacted long after IDEO’s involvement.

IDEO is a global design company. We believe a better future is for all of us to design.

The bike shop in my neighborhood recently started serving beer. They keep a keg on ice in the back room, and customers can sip pints as they browse the bicycles, gear, and hardware.