The Little Book of IDEO: Values from Tim Brown nIf you’re left wanting a longer peek behind the IDEO curtain, our friends at the Harvard Business Review just published the results of a few months of in-the-field research in an article called “ IDEO’s Culture of Helping.

We’re a multidisciplinary community of makers who leverage discovery, play and experimentation to help organizations get and stay ahead now and in the future. We design breakthrough products, services, brands, and experiences; craft strategies that help businesses grow; and build critical capabilities that transform organizations.

IDEO (/ ˈaɪdioʊ /) is a design and consulting firm with offices in the U.S., England, and China. It was founded in Palo Alto, California, in 1991. [6][7][8] The company's 500 staff uses a design thinking approach to design products, services, environments, brands, and …

Mission, Vision, and Values of IDEO. Mission Statement: “Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable.

Put most simply, IDEO is all about our talent: finding, supporting, keeping, growing and nurturing them, not to mention, inspiring, supporting and enabling them once they’re inside. That’s you, or hopefully you, if you’re reading this - it’s now official: you are literally the center of our universe.

For more than 40 years, IDEO has helped the world's leading organizations make the future. Find out how design can set you apart, help you grow, and solve your toughest challenges. We …

2014年1月21日 · In it, we distilled what makes our workplace tick into 7 human-centered axioms. From “Be Optimistic” to “Talk Less, Do More,” they’re the ties that bind us as a culture. I spell out all 7 values in the slideshow below, which also lives on SlideShare’s #CultureCode blog, alongside other inspiring companies like Netflix, Zappos, and Fab.

在IDEO成立之前的几十年里，有两部意义深远且经久不衰的著作，标志着设计的一个重要方向： Ken Garland的 《第一要事，第一宣言》 呼吁广告行业颠覆设计原则，将设计技巧应用于社会公益服务。

比尔·莫格里奇是世界上第一台笔记本电脑GRiD Compass的设计师，也是率先将交互设计发展为独立学科的人之一。 公司现任首席执行官是 蒂姆·布朗。 现状. 公司目前有员工人数约550人，专注于不同领域，如人因研究、商业咨询、工业设计、交互设计、品牌沟通和结构设计等。 IDEO的客户群分布在消费类电子、通信、金融业、工程机械、媒体、食品饮料、教育、医疗器械、家具、汽车行业和各国政府部门等。 早期最著名的设计作品有苹果的第一只鼠标、世界第一台笔记型电 …

IDEO是设计公司的典范，其产品开发过程中有许多新颖的、富有创意的方法。 IDEO的设计过程分为四个阶段：观察、头脑风暴、原型化、实施。 观察：“创新始于双眼”，IDEO认为观察是一切设计开始的原点，亲身体会胜于…