2021年5月26日 · Key Performance Indicators (KPIs) are central to customer experience measurement and management, serving to drive customer-focused action and improved business performance. As a powerful tool for change, organisations need to ensure that their KPI – or KPIs – are right for them.

2025年2月24日 · Leveraging our global reach and industry expertise, we have built this powerful benchmark of Mystery Shopping KPI data, to enable you to better understand how your channels are performing in terms of customer service; to quickly determine how to be better than your competition, and set meaningful KPI targets.

Key Performance Indicators (KPIs) are central to customer experience measurement and management. Customer-centric brands use them as the rallying call of the voice of the customer to unite their organisations and drive action to improve the customer experience. Individuals and teams often receive targets, and remuneration, based on KPI performance.

Ipsos KPIs and OKRs. At Ipsos 33% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Ipsos' KPIs and OKRs is essential for its success. Out of 5 Ipsos employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 2 have said yes.

Our client set the aim of testing and validating the role of different search and social indictors of brand health to help determine best KPIs. To fulfil this goal, Ipsos were employed to support with the integration and cleaning of multiple disparate data sources, run advanced analytics, and embed best practice use of KPIs.

Easy access to this data helps marketers to evaluate past performance, understand relative performance versus their competition, and set KPIs to drive future growth. Ipsos Iris data provides digital publishers and online websites with the data visibility and insight they need to understand their audiences at an unparalleled granular level.

Ensure content or editorial partnerships are delivering against the client’s KPIs, objectives and promote your unique audience reach and expertise. Define your list of URLs that cover the content or editorial partnership, within a total site or on a designated section of the site. Group your chosen URLs to build a custom target.

Rapid packaging screening with benchmarking and sales-validated KPIs linked to in-market success. An essential tool to create impactful packaging that captures consumer attention. From $3500 | Available in 32 markets.

The client's consumer experience team are now able to take immediate action based on KPIs, insights, and AI-based analytics. Alongside this, these insights are more readily available to the client as the data is integrated in to their in-house BI systems.

these features are processed through an AI model to predict performance, based on relationships with Ipsos Creative|Spark survey ad test KPIs. we include unique AI features linked to our knowledge about what drives creative effectiveness, to help identify optimisation opportunities at speed and scale.