京东品牌标识由京东 IP JOY 与文字「京东」组成。 为了保持品牌识别的稳定性，JOY 使用的是四足版本。 文字使用京东品牌字体——京东朗正体。 随着京东业务结构的变化与发展，京东的品牌策略在不断更新，品牌标识亦随之变化。 从标识的变化历程中我们看到了京东的品牌调性向着更年轻、更温暖、更简洁的方向发展。 通过升级标识来不断完善品牌形象，加强与用户之间的情感链接，是我们一直要去做的事情。 京东零售旗下已逐渐发展出各种业务线，在制作子品牌的标识 …

昨天京东在其官方微博以及官方微信宣布对自己的品牌LOGO以及吉祥物进行“JOY”进行调整。 调整后的新形象将去掉“ http:// JD.COM ”和最下面的“多·快·好·省”等文字，直接使用“京东”二字。“JOY”将从金属立体效果变为稍有渐变的白色效果。

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2024年5月22日 · The logo consists of a verbal inscription made in Latin letters and Chinese characters and an emblem. The brand name is in red, in a classic bold sans-serif font. Two Chinese characters are also presented up from the site address, made in Latin letters.

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