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Prepare your skin for flawless coverage with our collection of clean mineral makeup primers & foundation primers. Free of fillers or harsh chemicals.

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As a casting director and producer, Jane worked closely with actors struggling with problem skin exacerbated by heavy stage makeup and wondered, “Why can’t makeup be good for the skin?” With a single product, she revolutionized the beauty industry.

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Products. Products. Reveal your radiance with long-wearing, natural makeup that is as good for the skin as it is beautiful to wear.

As a casting director and producer, Jane Iredale saw first-hand how conventional makeup undermined skin health and wondered, “Why can’t makeup be good for the skin?” The goal was lofty, but the premise was simple – create high-performance makeup that cares for skin.

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