【用研方法论】三分钟看懂用户需求洞察利器 JTBD（jobs to be …
Jobs to be Done (简称JTBD，中文翻译为「待办任务」，也被昵称为「焦糖布丁」) 是一套关于用户（消费者）行为的理论和框架。 它描绘了用户为何采用或购买某个产品/服务的机制。 …
The Jobs-To-Be-Done Framework For Customer Research
We invented the job map to create products that get the job done best. In his groundbreaking Jobs-to-be-Done Harvard Business Review article, The Customer-Centered Innovation Map, …
Building Your Job Map – JTBD Job Mapping - Strategyn
The job map is a visual depiction of the job your customers are trying to get done that allows you to deconstruct each and every step of the process. It clarifies and visualizes what your …
Mapping the Job-to-be-Done. The Job Map reveals a stable …
2017年1月11日 · The Job Map reveals a stable strategy to drive growth through innovation: get the entire job done on a single platform. The Job Map turns the fundamentals of Jobs-to-be …
Why you need a jobs-to-be-done map - Building Momentum
Today I want to walk you through one of my favorites, a Jobs To Be Done (JTBD) map. A job map is a single document that details the steps your customers go through to ‘hire’ a product for a …
Jobs to be done Map (JTBD) - Figma
Looking to understand your customers' needs and motivations? Our Jobs-to-be-Done (JTBD) map template is the perfect tool for identifying the different jobs or tasks that your customers are …
A Comprehensive Guide on Jobs-to-be-Done
2025年3月5日 · The Jobs-to-Be-Done (JTBD) framework provides a systematic approach to understanding the underlying needs and desired outcomes for which customers “hire” a …
What Is the Jobs to Be Done Framework (JTBD)? - Built In
2024年11月22日 · Jobs to be Done (JTBD) is a framework in product development that assumes people buy (“hire”) products to accomplish a particular goal (“job”). This framework helps …
基于JTBD方法论的学习思考 - 知乎
2022年12月15日 · JTBD全称Jobs To Be Done，中文翻译为待办任务（或待完成工作），也有人称其为“焦糖布丁理论”。 是由哈佛大学教授Clay christansen于2003年提出，一种洞察用户需 …
做产品一定要懂的JTBD模型 - 搜狐
2020年8月28日 · JTBD全称是“Jobs to be done”，这个概念由哈佛大学教授Clay Christensen 在2003年左右逐渐提出形成的， 是指待完成的任务，而对于我们做用户需求分析时最本质的思 …