Keywords are words or phrases that are used to match ads with the terms people are searching for. The keyword match types dictate how closely the keyword needs to match with the user’s search query so that the ad can be considered for the auction.

You can specify keyword match types when you update a list of keywords using a CSV file or any of the tools for adding and removing keywords and negative keywords. The match types include broad, phrase, exact, negative broad, negative phrase, and negative exact.

Each keyword uses a matching option to help control which searches should trigger your ad to show. You can choose one or more matching options for a keyword. If you don't specify a particular matching option, keywords are considered as broad match.

Keyword match types help control which searches can trigger your ad. For example, you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers.

In Google Ads, keywords are words or phrases that are used to match ads with the terms people use when they search. Keyword matching gives you control which searches your keywords and ads will match by using three match types. These match types determine how related a search can be to each keyword. Learn more About keyword matching options.

Keyword match types help steer which searches can trigger your ad. So you could use broad match to show your ad to a wide audience or you could use exact match to hone in on specific groups of customers. Where to start. Consider starting with broad match. Add negative match keywords to exclude searches that aren’t related to your business ...

How to convert broad match modifier keywords to phrase match keywords. Go to Search keywords within the Campaigns menu . Select the keywords you want to change, or you can use the checkbox at the top of the table to select all keywords. Select Edit, then go to the Change match types option.

There are 3 keyword match types you can add to your keyword list to control which searches can trigger your ads: exact match, phrase match, and broad match. Starting with exact match keywords gives you the most control over who views your ad.

Learn more about account-level negative keywords. Types of negative keywords. For Search campaigns, you can use broad match, phrase match, or exact match negative keywords. However, these negative match types work differently than their positive counterparts.

A great keyword list can help improve the performance of your ads and help you to avoid higher prices. Poor keywords can ultimately cause you to have higher prices and lower ad position. You can add match types to your keywords to help control which searches your …