Full of personality, our smiling logo signals humanity and intelligence. We always use it with confidence. It's what makes us feel uniquely LG. We have a number of color variants of our logo lockup. photographic backgrounds and flat colors without compromising legibility. it always appears confident and legible.

SEOUL, April 12, 2023 — LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life’s Good with a more dynamic and youthful look across all physical and digital customer touch points.

2023年4月12日 · LG Electronics has launched its new brand identity, featuring a new 2D logomark which performs eight different motions when animated. The rebrand aligns with LG’s new direction as the company seeks to widen its customer base, specifically targeting a …

SEOUL, April 12, 2023 — LG Electronics (LG) meluncurkan arah merek dan identitas visual baru, yang akan menjelaskan lebih lanjut tentang nilai Life's Good dengan tampilan yang lebih dinamis dan berjiwa muda di semua sentuhan fisik dan digital.

2023年4月12日 · LG introduced its new visual identity which features a flatter digital logo and a lighter shade of red dubbed LG Active Red. The signature Life’s Good brand slogan will be used more widely...

2023年9月15日 · To highlight the brand’s bold and youthful nature, LG has introduced a vibrant new shade of red that will be used across all platforms — physical and digital. The new, energetic “active red,”...

2023年4月12日 · LG has announced that it has re-vamped its signature logo with a "a new visual identity" that "smiles back" at an increasingly digital audience. It involves an upgrade for the basic 'face'...

2023年4月13日 · LG Electronics plans to reinvent its logo and slogan by infusing youth and dynamic power into its identity. It announced on Wednesday that several digital logo plays will be added to the brand symbol of the “Future Face” to express winks, greetings, and surprises.

2023年4月14日 · LG introduced its new visual identity which features a flatter digital logo and a lighter shade of red dubbed LG Active Red. The signature Life’s Good brand slogan will be used more widely across branding and product packaging and features a new typeface.

Today, the South Korean company has presented its new logo going forward. The new logo is ditching the iconic 3D look for something flatter. It’s virtually the same logo but without the 3D effect. Additionally, it uses a lighter shade of red called LG Active Red. Besides changing the look, LG has also updated how the logo can interact with users.