2020年12月11日 · One popular way to conduct microtransactions is via a loot box, which is a random allocation of virtual items whose contents are not revealed until after purchase. In this work, we consider how to optimally price and design loot boxes from the perspective of a revenue-maximizing video game company and analyze customer surplus under such selling ...

In this study, we provide a model to analyze the optimal price and design of loot boxes for revenue-maximizing sellers. The model incorporates two types of commonly used loot box strategies. A unique loot box allocates items to customers that they do not currently own. A traditional loot box allocates items randomly to customers regardless of ...

2020年7月13日 · In this work, we consider how to optimally price and. surplus under such selling strategies. Our paper provides the first formal treatment of loot boxes, with the. aim to provide customers,...

2019年8月5日 · Our paper provides the first formal treatment of loot boxes, with the aim to provide customers, companies, and regulatory bodies with insights into this popular selling strategy. We consider two types of loot boxes: a traditional one where customers can receive (unwanted) duplicates, and a unique one where customers are guaranteed to never ...

2024年5月7日 · Loot boxes enable firms to earn higher profits because of better price discrimination and market expansion. Contrary to the widespread criticism of loot boxes as socially harmful, our analysis reveals that the loot box strategy can improve social welfare.

2019年8月1日 · In this work, we consider how to optimally price and design loot boxes from the perspective of a revenue-maximizing video game company, and analyze customer surplus under such selling strategies. Our paper provides the first formal treatment of loot boxes, with the aim to provide customers, companies, and regulatory bodies with insights into ...

One popular way to conduct microtransactions is via a loot box, which is a random allocation of virtual items whose contents are not revealed until after purchase. In this work, we consider how to optimally price and design loot boxes from the perspective of …

2023年1月19日 · To design a loot box, sellers much choose the purchase price and drop rate (or drop probability) of each item. We show that, in general, the loot box design problem is NP-hard. By restricting the form of player utilities, we can solve the problem exactly in polynomial time when the number of items is fixed.

2021年8月1日 · In this work, we consider how to optimally price and design loot boxes from the perspective of a revenue-maximizing video game company and analyze customer surplus under such selling strategies. Our paper provides the first formal treatment of loot boxes, with the aim to provide customers, companies, and regulatory bodies with insights into ...

In this work, we provide a model to analyze the optimal pricing and design of loot boxes for revenue-maximizing sellers. The model incorporates two types of commonly used loot box strategies. A unique loot box allocates items to customers that they do not currently own. A traditional loot box allocates items randomly to customers regardless of ...