Retail loyalty programs continue to influence consumer engagement, spend, and advocacy. Our 2021 consumer loyalty survey reveals that consumers continue to frequently engage with retail loyalty programs. More than 35% of respondents indicated they interact with a program weekly, and an additional 35% engage monthly.

strategically craft loyalty programs to build trust and stand out in the current market dynamics. On average, nearly two-thirds of US consumers belong to between one and five loyalty programs.17 However, most consumers use 50% or less of their memberships,18 so the challenge for retailers is developing engaging programs that convert members into

Loyalty programs: Nearly half of retail executives surveyed noted that they see strengthening loyalty programs as a top growth opportunity in the year ahead. 24 In particular, they’re investing in programs to create profitable transactions through personalization, tiering, and co-branding.

Based on what we’re hearing and seeing, 2024 will be the year to rewrite the loyalty playbook by putting trust at the center. Our annual retail industry outlook explores three key opportunities: Lean into loyalty programs; Enhance omniexperience through in-store investments; Drive individual engagement at scale with trustworthy AI

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coupons, and other loyalty programs — Options that allow customers to acquire additional goods or services for free or at a discount are common in the retail industry (e.g., customer reward points, loyalty programs, or other discounts on future goods or services). Under the model, such an option would likely represent a separate

1. Participation in paid loyalty programs is rising, but paid programs should be strategically designed to help drive incremental revenue. According to our 2023 survey results, the percentage of consumers participating in paid loyalty programs has steadily grown, more than tripling since 2021. Currently, 53%

Key benefits for loyalty rewards programs. Loyal customers are one of the primary drivers of any for-profit business. By building loyalty rewards programs, companies aim to heighten the customer experience. In many cases, however, the opposite has occurred.

Consumers now want loyalty experiences that are more unique and personalized. In our new report, Transcending expectations in the new loyalty landscape, we reveal insights, strategies, and findings about consumer drivers from our year of research into more than 115 consumer loyalty programs across 15 industries.

For the fourth year in a row, Deloitte’s Consumer Loyalty Survey explores the changing consumer landscape and serves as a vital resource to help loyalty programs remain desirable and relevant. This year, we expanded our annual Consumer Loyalty Survey to include consumers from the United Kingdom, India, and Brazil, reaching more than 9,800 ...