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2018年2月2日 · MKTG from 4LTR Press connects students to the principles of marketing—bringing them to life through timely examples showing how they’re applied at the world’s top companies every day. Charles W. Lamb, Jr., served as chair of the Department of Marketing at the M. J. Neeley School of Business from …

2018年2月2日 · MKTG (with MKTG Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

Textbook solutions for MKTG 12:STUDENT ED.-TEXT 12th Edition Lamb and others in this series. View step-by-step homework solutions for your homework. Ask our subject experts for help answering any of your homework questions!

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Learn Marketing YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool.