HCL Unica Plan is a comprehensive Marketing Resource Management solution that provides a collaborative environment for end to end planning, execution and management of your marketing initiatives.

HCL Unica Detect——利用事件检测进行数据驱动决策 利用基于自然语言处理的事件检测，从多个数据源中识别模式，实时做出数据驱动的个性化决策。 HCL Discover：客户旅程行为洞察

Unica is a brand within HCLSoftware, a part of HCL Technologies comprising multiple Enterprise Marketing Management components. It was formerly a brand within IBM. HCL acquired Unica as a part of $1.8 billion purchase of select IBM products [1] [2] [3] When purchased by IBM, Unica was managed by Yuchun Lee and had around 500 employees. [4]

A comprehensive Marketing Resource Management (MRM) solution within the Unica suite. It provides a collaborative environment for the end-to-end planning, execution, and management of marketing initiatives.

Unica Marketing Operations is the marketing resource management (MRM) solution that allows you to plan, budget, and monitor every type of marketing program in your company. Use Unica Marketing Operations to perform the following tasks.

2020年6月11日 · HCL の Unica Plan が MRM ソリューションとして最適な理由. Unica Planは、上記のすべての要件を満たすUnicaマーケティングスイートの緊密に統合されたコンポーネントです。プランは、何百社もの企業と何千人ものユーザーによって吟味されてきました。

Luckily Marketing Resource Management (MRM) is here to help marketers and businesses manage marketing processes, optimize spend and resource utilization and manage creative content assets. MRM helps the team to work collaboratively and have greater transparency of tasks, dynamically track and understand resourcing, capability, and team workload.

The powerful Unica solution helps businesses run their marketing activities more efficiently. It provides users with advanced data processing, analytics capabilites and campaign management on one platform.

A comprehensive Marketing Resource Management (MRM) solution within the Unica suite. It provides a collaborative environment for the end-to-end planning, execution, and management of marketing initiatives.

Unica Plan is the marketing resource management (MRM) solution to plan, budget, and monitor every type of marketing program in your company. Use Unica Plan for the following tasks.