In this article, Ivey Business School’s Niraj Dawar and Charan K. Bagga present a new type of map that links a brand’s position to competitors according to its perceived “centrality” (how...

2024年5月2日 · Perceptual mapping enables marketers to assess their brand's current positioning relative to competitors and identify opportunities for repositioning to better align with consumer …

A perceptual map is one of the strongest visual representations to support a brand positioning strategy. Do you feel it is necessary for the perceptual map to be statistically accurate using …

2024年4月16日 · The brand positioning map, also known as a perceptual map or competitive positioning map, is a visual representation of how brands are perceived by consumers relative …

A perceptual map template offers a powerful visual tool to quickly analyze and understand your brand's position in the market. By leveraging this template, you can efficiently create insightful …

2024年11月26日 · Compare your current brand position map and previous perceptual map to see if your goals align with your audience. A proactive brand positioning approach allows you to …

2025年1月17日 · A perceptual map is a chart used to illustrate where a product or brand and its competitors are positioned according to consumer perception. Learn how your brand can …

2024年9月24日 · While a perceptual map shows how customers perceive different brands and products in the market, a positioning map shows how a company wants customers to perceive …

Creating a perceptual map is a vital strategy for gaining market insights and competitive advantage when it comes to positioning and differentiation. In this article, you’ll learn why …

2021年3月5日 · If you want to understand how your company, brand or product is perceived in relation to your competitors, a perceptual map (also known as a positioning map) is the perfect …