Holistic marketing channel performance tracking with metrics like spillover rate shows how different channels work together, helping you create more coordinated campaigns. ... Also called the halo effect, the spillover rate measures how a campaign on one channel influences activity on another. For example, social media ads may drive users to ...

To begin assessing performance of marketing channels start by focusing on the right metrics to analyse how well your channels are performing, and centring on the right KPIs to ensure you’re capturing the right data and receiving a full overview of your marketing channel performance.

B2B tech companies often aim for a 3:1 lifetime value ratio [2].Multi-touch attribution offers a deeper understanding of channel success. For example, Dreamdata‘s research reveals that LinkedIn influences 42% more late-stage deals than Google Ads in complex B2B sales cycles [3].This underscores why focusing solely on surface-level metrics can lead to an incomplete picture.

This type of graph shows your data on a map, helping you understand how your results vary depending on the location. When to use: To see how your marketing activities perform in different areas; To search for new promising audiences and research new markets; To evaluate and redistribute ad budget in favor of the best-performing regions

To optimize marketing efforts and achieve a strong return on investment (ROI), it’s crucial to meticulously analyze the performance of these different channels. This comprehensive guide delves into the intricacies of marketing channel performance analysis, providing you with actionable insights and practical strategies.