He made his WWF debut on the April 18, 1999 episode of Sunday Night Heat as Meat, attacking Tiger Ali Singh.

WWF envisions a global marketplace in which all beef is sustainable. By working with producers as well as companies and their supply chains to improve the sustainability of beef production, WWF is helping ensure that consumers have choices for a safe, affordable and sustainable diet.

We all need to be aware of the consequences of our actions, including the impacts of the food we eat and waste. Meat production, and beef in particular, requires more natural resources than other animals raised for food, so it’s critical to produce it more sustainably, in ways that deliver maximum benefit from finite resources.

By working with producers as well as companies and their supply chains to improve the sustainability of beef production, WWF is helping ensure that consumers have choices for a safe, affordable and sustainable diet.

WWF ran a campaign called Zero Wild Meat targeting consumption of wild meat between October and December 2022 among urban and provincial consumers in Viet Nam, Cambodia, and Lao PDR with the goal of reducing demand and consumptive behaviors.

2023年5月4日 · The World Wild Fund for Nature (WWF) Beijing Office, in collaboration with the China Meat Association (CMA), jointly announced the launch of the “China Sustainable Meat Supply Chain Promotion Plan” at the 2023 China Meat Sustainable Development Summit.

Zero Wild Meat was an innovative campaign launched by WWF between October and December 2022 that spotlighted two serious threats—risks to public health and risks to nature—in order to reduce the consumption of wild meat in Laos, Cambodia, and Vietnam.

In a world where more and more people adopt a Western diet – one that’s high in meat, dairy and processed food – producing crops to feed our livestock is putting an enormous strain on our natural resources and is a driving force behind wide-scale biodiversity loss.

WWF aims to help build a global food system that operates within planetary boundaries and universally meets the fundamental human right to healthy food. To motivate our efforts, WWF has developed four guiding principles for healthy and sustainable diets.

A new WWF report looking into the impact of government policies on the cost of food shows that EU policies are driving meat overconsumption and neglecting sustainable and healthy food production.