2025年3月7日 · Drive measurable conversions, revenue, site visits and more with Performance TV — the only Connected TV advertising platform optimized for outcome-based marketing goals.

MNTN’s Performance TV platform combines the power of premium CTV inventory with digital-style targeting, optimization, and attribution. That means your campaigns don’t just generate awareness—they drive real, trackable results.

As more streaming services and viewers embraced ads, and as the platform’s targeting and measurement capabilities continued to evolve, CTV found itself at the focal point of advertisers’ omnichannel marketing mix. In 2021, MNTN and Digiday teamed up to poll leading brands and agencies on their CTV

MNTN Research was created to provide in-depth analysis of the streaming television and media landscape. As the name suggests, we are an organization within MNTN with a mission to offer first- and third-party research for educational purposes. No sales pitch or promotional nudge—just facts and figures. Interested in a subject we haven’t yet covered?

2024年11月19日 · Join MNTN to explore the results from its recent survey with Demand Gen Report to see how marketers are thinking about CTV, both now and in their plans for 2025. In this session, you will learn: Why many advertisers are using CTV as a performance channel; What types of outcomes advertisers are using CTV to achieve; and

CTV performance marketing, or Performance TV, showed significant year-over-year growth in key metrics, including campaign revenue, website traffic, conversion rates, and more. Year over year growth for average return on ad spend (ROAS) was significant in November (+26%) and December (+18%).

2024年11月23日 · Tuckernuck El Toro Interactive：通过MNTN实现显著提升，CPV下降25%，ROAS增加56%，转化率同比增长304%。 离线归因： CTV测量技术不仅涵盖数字购买，还能包括现实世界的购买。 例如，某珠宝品牌通过MNTN的离线归因，其CTV campaigns的ROAS提高32%，超过目标100%。 归因模型：

MNTN is the Hardest Working Software in Television™, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable …

2025年3月3日 · BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort “to an affiliate of its original owner,” according to an IPO securities filing made Friday. Maximum...

Here’s what you get with MNTN Performance TV: Premium CTV Inventory – Secure guaranteed placements on leading streaming networks, ensuring high-quality ad delivery. Creative-as-a-Subscription™ – Get a steady stream of high-performing CTV creative, designed to meet platform specs and drive results.