There are several types of mobile ads, including call-only ads, app promotion ads, and more. These are shown only on mobile devices. You create these ads specifically for tablets or mobile phones. Ads can appear on mobile search results, on mobile-optimized websites, on YouTube, or even within other mobile apps. Based on your campaign type ...

Types of mobile ads. Text ads; Image ads; Mobile app promotion ads; Call-only ads; Mobile image ads requirements. To create image ads, your campaign must be opted into the Display Network, either as “Display Network only” or “Search Network with Display Select”.

4. Create Search ads. When creating your Search ads, one of the most important things to focus on is relevance to your keywords. You’ll want to create headlines and descriptions that match the keywords in your ad group. It’s also recommended to create at least 3 ads per ad group. Learn how to write successful text ads

In this guide for Google Ads, you'll learn how to optimize your responsive search ads so you can drive better business results from your Search campaigns. Google Ads Tutorials: Responsive search ads best practices. 1. Write compelling, genuine ad copy. Craft messaging that focuses on user benefits. Why: Users respond to ads that speak to their ...

2. Follow best practices for writing effective mobile ads. To connect with potential customers on mobile devices, your ads should be relevant, compelling, and informational. Let's recap some best practices for writing a successful mobile ad: Grab attention with compelling headlines: Your headline is what people see first. It's the clickable and ...

Responsive search ads let you create an ad that adapts to show more relevant messages to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads will test different combinations and learn which combinations perform best. Instructions Create a responsive search ad. Use the bottom ...

About mobile ads | Tailor ads for mobile searches. 3. Set up targeting for mobile. To make sure your mobile campaigns and ads are showing to people on mobile devices, add mobile-specific targeting. For the Search Network, look for keywords that drove engagement from people on mobile devices. Find your mobile-first keywords| Showing ads in ...

These are only shown on mobile devices. You create these ads specifically for tablets or mobile phones. Ads can appear on mobile search results, on mobile-optimised websites, on YouTube or even within other mobile apps. Based on your campaign type, these ads can be in text, image, video, call-only or app/digital content formats.

Regardless of whether you have a mobile website, Google Ads will let you show text ads to customers using Google Search on a high-end mobile device, like an iPhone or Android phone. Smartphones have a full Internet browser (like a desktop computer), so a customer who clicks your text ad from the search results page can visit your standard website.

Search, Shopping, and Local campaigns that serve ads on US-English queries may see more mobile impressions, which could result in lower CTR. We expect clicks, conversions, average CPC, and average CPA to remain flat. Additionally, Search campaigns may see more impressions from top ads and fewer impressions from bottom ads.