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NBC Universal Television has its modern roots in a series of expansions undertaken by NBC, whose full legal name was National Broadcasting Company, Inc. In the late 1980s, NBC began pursuing a strategy of diversification, including the formation of two NBC-owned cable-television networks: CNBC and America's Talking.

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Las Vegas, NV – January 6, 2025 – Today at the Consumer Electronics Show (CES), NBCUniversal previewed the future of full-funnel advertising for the industry, unveiling new engagement capabilities within its One Platform technology stack as well as success metrics that demonstrate the effectiveness of TV advertising – all ahead of a monumental two-year run of premium, English and Spanish ...