New Coke - Wikipedia
New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, [1] and discontinued in July 2002. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years.
New Coke: The Most Memorable Marketing Blunder Ever?
The Coca‑Cola Company introduced reformulated Coca‑Cola, often referred to as "new Coke," marking the first formula change in 99 years. The company didn't set out to create the firestorm of consumer protest that ensued; instead, The Coca‑Cola Company intended to re-energize its Coca‑Cola brand and the cola category in its largest market ...
New Coke | History, Response, & Facts | Britannica
2025年2月21日 · New Coke, reformulated soft drink that the Coca-Cola Company introduced on April 23, 1985, to replace its flagship drink in the hope of revitalizing the brand and gaining market share in the beverage industry.
Why Coca-Cola's 'New Coke' Flopped | HISTORY
2015年4月23日 · Coca-Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.
The New Coke Failure & the Reintroduction of Coca-Cola Classic
On April 23, 1985, Coca-Cola replaced its 99-year-old formula with "New Coke." The reformulated drink contained more corn syrup and less phosphoric acid, creating a sweeter taste that matched Pepsi's flavor profile. At the time, Pepsi commanded …
New Coke: The Surprising Fact About the Legendary Business Fail - TIME
Thirty years ago, on April 23, 1985, Coca-Cola announced that the company would take an unprecedented step in the ongoing cola wars: changing their formula. The secret formula for the classic...
Veteran Employees Remember Infamous 1985 Launch of New Coke
2015年4月23日 · The launch of New Coke – and the eventual return of classic Coca‑Cola – showed that when you have something special, you often don’t know how special it truly is until you lose it.
Why Was New Coke Discontinued And When Did The Original …
2025年3月11日 · In the mid-1980s, soft drink behemoth Coca-Cola announced it was switching things up and introducing the public to a new and improved soda recipe, aptly named New Coke.
What Was New Coke And Why Did It Fail So Spectacularly?
2025年1月29日 · As part of a 2019 promotional campaign for the '80s-based series, Coca-Cola resurrected New Coke for a limited time, but you couldn't find it in supermarkets. Instead, the …
On This Date In 1985 Coca-Cola Became New Coke But Not For Long - Newsweek
On April 23, 1985, Coca-Cola announced they'd changed the formula of their ultra-popular drink. You may be asking why: why would such an iconic, widely praised soft drink change the formula that...