One idea, 2 volumes, 58 Olympic Games, 260 designers, 6,500 images on 1,580 pages and a million hours of research to show the iconic symbols and graphic imagery of the modern Olympic Games.

The visual identity for the Olympic and Paralympic Games Paris 2024 has been conceived on the basis of four main themes: celebration, transfer, rationalisation, and personalisation. An inviting look specially designed to bring together the sporting community….and celebrate it.

Aug 8, 2016 · We've rounded up the best and worst Olympics logos that have been produced for the summer Olympics, including Milton Glaser and Alice Rawsthorn's favourites

Jul 23, 2021 · The pictograms for the Tokyo Summer Games are the first in the history of the Olympics to be kinetic. Under Aicher’s leadership, the colors of the games were a palette of light, fresh shades...

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Graphic Designers: Malcom Grear. Creative Context: Figures found on Ancient Greek amphorae inspired these pictograms. Their classic design established a link with the ancient origins of the Olympic Games. The style of the silhouettes aims to be realistic and close to the human form.

Feb 17, 2020 · Fascinated by the 1972 Munich Olympics, graphic designer Markus Osterwalder began documenting, collecting, and studying Olympic design artifacts as an eight-year-old in Ecuador. Olympic Games—The Design (Niggli Verlag, 2020) is the triumphant result of his 30 years of preparation and an estimated one million hours of research.

Here are my personal top 5 favourite Olympic design systems. Named the “Rainbow Games”, the 20th Olympiad in Munich elegantly combined joyful colours with Op Art graphics. An extensive series of promotional posters beautifully highlight the different sporting events. To create these images, a manual posterization process was used.

Aug 15, 2024 · The two creative agencies have crafted an identity that will go straight into the ever-evolving history of graphic design, with an audacious and innovative approach to branding and the overall graphic language. From the iconic symbol to the colourful sports fields, to the memorable opening ceremony: all expresses freedom, inclusion, and hope.