2022年3月8日 · OMO was a popular washing powder brand in the 1950s. This advert was from 1955 and needs to be studied both in terms of historical context and how it would be received today. In 1955, British society was still adjusting after World War Two in which women took on many traditionally male jobs with men off fighting.

2019年3月20日 · The heading is bold and stands out. It's written in a sharp bubble giving the effect of a news flash. "OMO makes white bright!" is short and also memorable.

OMO uses direct address through “you” and “you’ll” additionally colloquialisms like “yes, she’s right” both create a persuasive relationship as they are directly targeting their audience to make them feel as if the product

Recognition: They recognise they can change their lives with OMO. Repair: They use the product to repair their mediocre washing and lives. New Equilibrium: They now lead a happier, more fulfilled...

2022年9月5日 · How is the aftermath of World War Two reflected in the Omo advert? Why did many adverts in the 1950s strongly reinforce the stereotype of women as mothers and housewives? You will have lesson time to answer these questions but will need to complete for homework - due date on Google Classroom.

2023年2月5日 · The 1955 OMO advertisement reflects traditional gender roles in 1950s society, portraying women as housewives whose primary source of happiness is cleaning. This Media Studies GCSE analysis explores the symbolism and messaging in this iconic ad. • The ad portrays women as domestic goddesses, implying their sole purpose is housework

Study with Quizlet and memorize flashcards containing terms like Advertising, Unique Selling Point, Conventions and more.

2025年1月23日 · The anchorage text uses repetition, particularly with the words "white[ness]" and "bright[ness]". Altogether, these two words are repeated 15 times. This repetition may get 'stuck in the consumers' head' and create emphasis around the effectiveness of OMO washing powder. It ensures that consumers remember the brand and the product.

2023年2月21日 · OMO has consistent plain adverts with bold black and red text in a bang bubble thing. They have a catchphrase “OMO adds brightness to whiteness” HEAVILY directed towards women. Every single one of their 1955 adverts include woman holding or doing washing. The woman's facial expression shows that she is happy with her white clean clothes

What is the primary focus of the Omo advert in relation to AQA GCSE Media Studies? How does the use of large bold font in the Omo advert affect the audience? What effect does the repetition of the Omo logo have in the advert? Why is the letter 'B' …