Retired athlete Olivier Bernhard wanted to create a running shoe with a totally new feel. He started experimenting with pieces of garden hose, gluing them to the outsole of his prototype. Caspar Coppetti and David Allemann came on board in 2010…

Bernhard was really able to create the experience of running on clouds thanks to the innovative CloudTec® cushioning system inspired by the original glued-on garden hose pieces. The system now has a series of horizontal hollowed tubes (or “clouds”) that …

Swiss triathlete and Ironman champion Olivier Bernhard defied industry giants to create a revolutionary running shoe with strips of garden hose. Partnering with two Swiss branding experts, they launched a successful sneaker company, attracting the attention of Roger Federer.

2024年7月22日 · The Swiss founders of athletic shoe company On, Olivier Bernhard and Caspar Coppetti, discuss how they turned a prototype running shoe made with strips of garden hose into a billion-dollar global brand. Initially trying to pitch the unique design to major brands like Nike and Puma, they were rejected, leading them to start their own company in ...

2019年8月12日 · "The first prototype, an outsole with glued-on pieces of a cut-up garden hose, led to a major breakthrough – shoes as comfortable as a training shoe and as fast as a racing flat." The...

2022年8月17日 · Bernhard says he glued pieces of a garden hose to a traditional running shoe to create a softer landing and a springboard-like mechanism to push off from while in motion, sort of like shocks on a...

2024年7月22日 · The original shoe design featured cut tubes of a garden hose glued to the soles, inspired by a prototype developed by a runner. On has become the 4th most valuable footwear company globally, competing with giants like Nike and Adidas.

2022年5月12日 · On was established in Zürich, Switzerland when Olivier Bernhard’s friend, a Swiss engineer who worked for public research university ETH Zürich, made a prototype shoe using chopped-up pieces of his garden hose. This prototype led to Bernhard founding the company and creating CloudTec, On’s patented running shoe technology that's as ...

2013年6月13日 · Improving vastly upon a rubber garden hose, On product developers have employed "cloud" technology in their footwear, which addresses both the vertical and horizontal forces that impact runners. These carbon rubber clouds compress upon landing, giving runners vertical cushioning.

2024年9月15日 · Bernhard experimented with various prototypes, and the defining moment came when he, along with a Swiss engineer, attached pieces of garden hose to a standard running shoe sole. This early version mimicked the effect of “clouds,” allowing the shoe to provide a unique cushioning sensation while still offering stability.