Authorized Buyers and Open Bidding yield partners bid once for each impression. All participants in the unified auction, including Authorized Buyers and third-party yield partners, compete equally for each impression on a net basis. Participating exchanges run their own auction independently and then submit their bid into the unified auction.

Ad Manager reports display aggregated information about impressions, net revenue, bid requests, and bid responses transacted through Open Bidding. Ad Exchange revenue can be broken down by channel, including "Open Bidding", "Mediation", and more conventional "Ad …

In this example, Exchange B wins the bidding auction with a $4 bid and is placed according to its eCPM value in the mediation waterfall. However, Network 1 has a higher eCPM value ($5) than the winning bid from Exchange B. Therefore, Exchange B is placed second in the waterfall. From now on, the waterfall functions normally.

O Open Bidding e os parceiros de rendimento da mediação podem ser incluídos no mesmo grupo de rendimento e concorrer em um único leilão. Saiba mais sobre como o Open Bidding funciona. Preços e proteções. As regras de precificação, incluindo os preços mínimos do anunciante, se aplicam a todos os itens de linha remanescentes e ao Open ...

Google Ads bid simulators help you see how different bids might change your ads’ weekly performance. The regular Bid Simulators show you how changes to your max. CPC bid might change the cost or the number of clicks, impressions, conversions, and conversion value your ads would have received for your keyword or ad group.

Ineligible bids submitted to the Open Auction. There are cases when a Private Auction bid is ineligible because the buyer submitted a creative with the bid that doesn't match inventory size targeting or because the buyer was filtered out by creative restriction settings in the Private Auction. In these cases, the buyer's bid is submitted with ...

The number of ad requests where the buyer sent a bid response with other deal IDs or the Open Auction. The bid responses summed here did not necessarily win the auction. If the buyer bid under a deal ID other than the one you're troubleshooting, or in the Open Auction, then that value is counted under "Buyer bid via other sources". What to do

"Other": The bid lost for another reason, such as URL filtering, or because it was below the minimum auction reserve price ($0.05 bids). BidSellerReservePrice: The per-buyer floor price from unified pricing rules. Displayed in the Ad Manager network's default currency. BidSourceType: The value "1" indicates an Open Bidding bid.

Yes, the buyer may bid on behalf of advertiser B in the Open Auction only, as long as: A) the publisher has not blocked advertiser B either at the deal/auction level or for the branded impression and B) the buyer is not bidding for both advertiser A and B simultaneously.

Bid bersih tertinggi (yang memperhitungkan bagi hasil Ad Manager) akan menang. Saluran tempat bid diterima (misalnya, baik melalui Google Ads atau Display & Video 360, Authorized Buyers pihak ketiga, partner hasil Bidding Terbuka, atau item baris sisa) tidak akan memengaruhi penentuan bidder pemenang.