We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more critical than ever for marketers to understand.

• Connected TV (CTV) — The method of streaming content from the internet on a television screen. A standard television can become a connected TV via a streaming device, like a Roku or Amazon Fire TV stick, or through a gaming console, like a PlayStation or Xbox.

16 小时之前 · What is CTV and OTT? OTT (Over The Top) is a method of delivering media content, like movies, TV shows, and live sports, directly to viewers via the internet, bypassing traditional cable or satelli…

2023年12月14日 · Both CTV and OTT are channels for advertising, but the ad experience differs. CTV may include more traditional TV advertising with ads displayed during live TV or through ad-supported apps. OTT advertising often includes more interactive and personalized options, allowing for precise audience targeting and interactive ad formats.

When it comes to advertising via CTV or OTT, it’s important to understand the difference between the two. The easiest way to distinguish them is this: OTT is a delivery mechanism ; CTV is the device on which the content is consumed.

The difference between OTT and CTV is that OTT is a method of delivering streaming, and CTV is an internet-connected device on which a user can stream the content delivered by the OTT service. For example, the OTT platform Hulu delivers streaming content to a viewer over their Samsung Smart TV, which is a CTV device.

2023年1月19日 · We can say that OTT is an online delivery channel for video content, while CTV is the medium – a type of OTT streaming device. Simply put, the former refers to the streaming platforms themselves, and the latter is a device that allows users …

2022年4月12日 · The basic difference between the two for advertisers is that with CTV, you’re targeting a device, while with OTT you’re targeting content. OTT ads usually get placed much like a linear TV ad, adjacent to a piece of content that you think will attract the desired audience.

OTT and CTV are often used interchangeably but there are subtle differences between the two, as we just discussed. To put it simply: OTT is the method of delivery that streams content across all devices, such as mobile and desktop. Connected TV is the device used (usually a smart TV) to view the OTT content.

2024年4月7日 · OTT refers to the technical video delivery method over the Internet. CTV represents the internet-connected devices delivering OTT video into the living room. While CTV depends on OTT content delivery, there are some core differences between the two concepts: