Hair care products for natural hair designed for curly, coily & tight-textured hair patterns created by award-winning actress & activist Tracee Ellis Ross.

Add this hydrating shampoo for curly hair to your natural hair care routine. Creamy, luxurious & boosted with a blend of glorious oils, our Hydration Shampoo helps curls & coils dance in a wash of liquid sunshine.

Want all the essentials for a self-care wash day? We offer different types of shampoo, conditioner & serums for black & curly hair. Free shipping over $50.

PATTERN PRODUCTS ARE ALWAYS. Paraben-Free; Free of SLS/SLES; Color-Safe; Free of Cyclic Silicones; Phthalate-Free

Our Cleansing Shampoo for natural hair removes build-up and cleanses the scalp without stripping away the healthy oils. Made for those with type 3 & type 4 curls.

Infused with nourishing oils & extracts, our shampoos help restore moisture, enhance curl definition, refresh your scalp & promote healthy hair. Step into a world where nature & science work together to create stunning, bouncy curls.

Shampoo and conditioner. Curl must-haves that create definition, shine & healthy curls that pop. Shop online now!

Start with our Cleansing Shampoo, perfect for removing buildup without stripping hair of its healthy oils. Follow up with our creamy & nourishing Heavy Conditioner & #1-selling Leave-In Conditioner, great for restoring curl patterns & preventing unwanted frizz.

Our Cleansing Shampoo, which is excellent for cleansing & resetting scalps, is even silicone-free. Looking for a way to naturally purge dirt, dead skin and lingering product buildup for the ultimate cleanse?

Includes: Hydration Shampoo, Intensive Conditioner, Palo Santo Styling Cream, Wide Tooth Comb, Jojoba Oil Blend, & Palo Santo Leave-In Conditioner. The Tight Texture Starter Bundle features a 5-step routine that any 4B or 4C natural will love.