Case Study of Pepsi Syringe Crisis in 1993 - WritingBros
This essay offers an insightful analysis of PepsiCo's response to the Pepsi Syringe crisis of 1993. The writer adeptly navigates through the crisis timeline, outlining the challenges faced by …
PepsiCo, Inc. -- Company History
From 1985 to 1993, PepsiCo introduced, acquired, or formed joint ventures to distribute nine beverages, including Lipton Original Iced Teas, Ocean Spray juices, All Sport drink, H2Oh! …
PepsiCo’s Effective Crisis Management: Overcoming Can Tamper …
2024年1月5日 · In 1993, PepsiCo faced rumors of syringes found in Diet Pepsi cans. PepsiCo's response was a masterclass in crisis management, involving immediate, transparent, and …
PEPSI SAYS IT LEARNED LESSON IN SYRINGE CRISIS
The claim of a syringe found in a can of Diet Pepsi never was proven. Yet the soft drink company spent $25 million defending itself "under siege," according to a manager who helped answer …
Pepsi Case Was Quick to Tamper With Public Mind - Los Angeles Times
1993年6月18日 · Even in a world where pins and needles have contaminated Girl Scout cookies and deadly cyanide has tainted Tylenol capsules, the Pepsi-Cola mystery is unusual in its …
Reports of Needles in Soda Cans Climb - The New York Times
1993年6月16日 · Reports of cans of Pepsi-Cola products containing syringes and hypodermic needles continued to be recorded yesterday, with the police in Illinois, Michigan, Missouri, …
How the Pepsi Syringe Hoax Fizzled (1993) - PRovoke Media
1993年7月6日 · On Tuesday, shortly before Craig Weatherup and Kessler were scheduled to appear together on ABC's Nightline to explain why they believed the media was in the grip of a …
Needle in Pepsi - Snopes.com
2001年2月11日 · Claim: A 1993 instance of product tampering resulted in syringes being found in cans of Pepsi. Origins: In 1990, a clerk for a Steinberg grocery store in eastern Ontario …
FDA Finds No Evidence of Contaminated Pepsi Cans
1993年6月18日 · WASHINGTON — Federal Food and Drug Administration chief David A. Kessler said Thursday that investigators have found no evidence to support suggestions that syringes …
Case Objective In June of 1993, numerous reports of product tampering were reported involving iCo’s popular Diet Pepsi drink. This case will examine P through the use of strategic crisis …