2022年12月2日 · When Pfizer revealed its new logo in 2021, it featured two spiraling blue shapes, a darker and lighter shade, intertwined like a DNA double helix. The company explained the choice to stay firmly in the blue zone as the logo’s shape shifted away from the blue oval:

2023年7月21日 · A pharmaceutical company’s choice of color for branding and logo design may impact how consumers feel about the brand and could influence buyer decision-making, researchers say. Colors are nuanced and, depending on shade, product type, or popularity, may be associated with certain character traits and meaning. 1,2

2022年12月9日 · When Pfizer revealed its new logo in 2021, it featured two spiraling blue shapes, a darker and lighter shade, intertwined like a DNA double helix. The company explained the choice to stay firmly in the blue zone as the logo’s shape shifted away from the blue oval:

The right pharmaceutical company logo helps to identify the brand as caring, sophisticated, and professional, creating a sense of trust for customers. Today, we’re going to be looking at some of the biggest, most memorable logos of pharmaceutical companies, and where they came from.

The logo functions as a Rosetta stone for your brand, containing a key to your typography, your main and accent colors, and your visual devices. If a logo ends up meshing poorly with the overall creative direction for the drug’s collateral, the consumer may view your brand materials as discordant, busy, or even slapped together.

2022年3月8日 · Roses are red, violets are blue, and so are most pharma company brands. Pfizer, Roche, AbbVie and Amgen are among the many pharma companies with logos in hues of blue ...

The Master logo (Grey or black version) should preferably be placed on a white background but may be placed on colour backgrounds, on lighter backgrounds the black

Whether you’re creating a logo for a new drug, designing informative brochures, or developing user-friendly interfaces for health applications, these palettes will help you communicate reliability and innovation effectively. Explore the essential colors …

2023年8月10日 · Understanding the psychological impact of color is fundamental to crafting a brand image that resonates. Warm and soothing colors like blues and greens can evoke a sense of calm and trust,...

How do you choose colors for a healthcare logo that portray you as trustworthy but also allow you to stand out from the crowd? We’ve analyzed the color palettes of over 900 healthcare logo designs, evaluated the brand personality traits that medical professionals want, and consulted color psychology experts in order to help you decide.