Social and behaviour change (SBC) aims to lower structural barriers that hinder people from adopting positive practices, and hinder societies from becoming more equitable, cohesive and peaceful.

Social and Behaviour Change (SBC) promotes positive changes in support of children's rights. Through collaboration with communities and authorities, SBC aims to understand and help address the cognitive, social, and structural drivers of development and humanitarian challenges.

This course will introduce participants to Social and Behaviour Change (SBC) at UNICEF. SBC is defined as a set of processes, approaches, tools, strategies and tactics that promote positive and measurable changes in people’s environments, societies, and behaviours.

2024年7月4日 · This roadmap outlines UNICEF’s strategic vision and progress in advancing Social and Behavior Change (SBC) initiatives. It highlights the organization’s commitment to programming excellence through science-based, people-centred approaches and expanding beyond traditional communication methods.

This Learning Channel will provide you with resources such as learning pathways, videos, regional materials in UN languages, and foundational SBC documents that can help you build your SBC skills and create more effective SBC programmes.

Here, we outline the core principles of UNICEF’s mindset for designing SBC programmes that are human rights-based, people-centred and systems-oriented. Our approach is human rights-based. The core goal of all UNICEF programmes is to uphold the rights of all children.

In these compendiums, you can find good and promising SBC practices and examples from the field. Each case study encompasses key social and behaviour change (SBC) strategies, achievements, and lessons learned since 2015 and onwards.

Social and behaviour change (SBC) – formerly called communication for development (C4D) – uses research and consultation to promote human rights, mobilize leadership, influence attitudes and social norms, and transform behaviours for the well-being of communities.

To elevate the positioning and visibility of SBC in its work, UNICEF included it as one of the nine key change strategies of its Strategic Plan, 2022 –2025, and invested additional resources in the area, bringing the total investment in SBC strengthening to approximately $13.5 million between 2017 and 2022.The evaluation of UNICEF investments ...

Goal Area 1: Every child, including adolescents, survives and thrives, with access to nutritious diets, quality primary health care, nurturing practices and essential supplies. The following key social and behaviour change (SBC) strategies, achievements and lessons learned are accessible: UNICEF Bulgaria’s ‘How are you really?