2024年9月17日 · The LTV/CAC ratio stands for “Lifetime Value to Customer Acquisition Cost” and is perhaps the important metric for evaluating software-as-a-service (SaaS) companies. In practice, the LTV/CAC ratio is most often used to gauge a SaaS company’s cost efficiency in terms of its sales and marketing (S&M) spending, which ultimately determines ...

从公式LTV=ARPA*GM%/Customer Churn Rate可知，更高的LTV可以从提高平均每个客户的经常性收入、提高毛利率以及降低流失率获得。 ARPA主要有三个贡献元素，以ARR为例表示：

What is the LTV/CAC Ratio? LTV stands for “lifetime value” per customer and CAC stands for “customer acquisition cost.” The LTV/CAC ratio compares the value of a customer over their lifetime to the cost of acquiring them. This eCommerce metric compares the value of a new customer over its lifetime relative to the cost of acquiring that customer.

The Customer Lifetime Value to Customer Acquisition Cost, or the LTV:CAC ratio, measures how each customer’s lifetime value stacks up against the cost of acquiring that customer. For example, if your LTV:CAC ratio is 2:1, the customer’s lifetime value is twice the amount you spent for acquiring the customer.

2025年1月21日 · A healthy SaaS company raises its LTV over time through expanding its product’s features, adding other lines of software, and increasing its reputation. And a successful marketing department will eventually settle on the lead generation channels with the lowest CAC, negotiate better deals with vendors, and utilize scale to get better pricing.

2025年2月4日 · saas ltv/cac 比率是指客户终身价值与获取该客户的成本之间的关系。 它提供有关公司营销和销售活动有效性的信息。 只要 LTV 和 CAC 比率不超过 1 比 1，公司的运营就被认为是健康和高效的。

Learn the LTV/CAC ratio your company needs to hit to be considered a high-growth SAAS company. We explain and show LTV/CAC ratio by company stage and quartile.

2022年6月12日 · Customer Lifetime Value 即客户终身价值，简称 LTV 或 CLV，以下用 LTV。 LTV是一个重要的指标，它能让saas公司知道自己应该花多少钱来获得新客户。 如果这个数字明显高于你的 CAC (获得客户的成本) ，这...

2023年11月17日 · What is a good CAC for SaaS? CAC vary significantly from one business to another. And that makes sense: the more revenue you make per customer, the more you (should) spend to acquire that customer. Instead we need, as we explained above, to compare LTV to CAC. Indeed, LTV is generally calculated using Gross Profit per Customer.

如何计算SaaS企业的LTV和CAC呢？ 要计算 LTV，我们需要三个变量：每个账户平均收入ARPA（Average Revenue Per Account）、流失率（Customer Churn Rate）、毛利率（Gross Margin）。 LTV=ARPA*毛利率/客户流失率