Twilio Segment is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.

Discover how a Customer Data Platform (CDP) helps businesses unify data across their tech stack, driving personalized customer engagement with actionable insights.

What is a Customer Data Platform (CDP)? A customer data platform is a single centralized customer database containing data on all touch points and interactions with your product or service. That database can then be segmented in a nearly endless number of ways to create more personalized customer experiences across channels.

2024年12月17日 · Segment uses both client-side tracking and server-side tracking, meaning it uses code that can pull customer data from both users’ browsers and from their direct interactions with your website (and app, if you have one). It focuses mainly on behavioral data, but it can also track things like demographics and location.

2023年1月24日 · Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision.

Twilio Segment 是世界领先的客户数据平台 (CDP)。 我们的平台为公司提供了将客户置于每个决策核心所需的数据基础。 使用 Segment，公司可以收集、统一客户数据并将其路由到任何需要更好地了解客户并实时创建无缝、引人入胜的体验的系统中。

Segment offers a single, integrated solution containing all the elements of a true enterprise grade CDP; customer data infrastructure, data governance, identity resolution, profiles management, activation, and real-time orchestration.

Once your data is unified, you can use a CDP to build actionable segments to personalize every customer interaction. By creating target audiences with a CDP instead of your end tools, you can keep your segmentation rules and messaging consistent across channels.

Segment’s CDP enables businesses to gain a deeper understanding of their customers with trusted data built on relationships. Segment makes it easier than ever to understand, predict, generate, and engage each individual customer in real time and …

We deliver a comprehensive CDP, featuring real-time event streaming, data warehouse integration, identity resolution, advanced audience building, journey orchestration, and AI capabilities, for dynamic customer engagement that ensures data governance and compliance.