Serotta Cycling 153 Regent Street, Studio 1020 Saratoga Springs, NY 12866 Fitting Studio Location ( Open by Appointment Only )

From smooth tarmac to the roughest of gravel, each Serotta is designed and crafted exclusively for you and the roads you travel. We are committed to delivering an exceptional riding experience, one that can only be achieved by focusing on one cyclist, one bike at a time.

The story of Serotta is about people as much as it is about bicycles. Across our five decades there have been many people who have played influential roles in how the business evolved, how the bikes were conceived, built and distributed.

INFORMATION and SERVICE ON YOUR OLDER (PRE-2017) SEROTTA. Sales and Manufacturing Records. For historical records or general information on any Serotta we suggest you ask the original owner. We are not able to provide a lookup service covering 50 years and ten’s of thousands of handmade bicycles.

If your SEROTTA Product is subject to a limited warranty, the limited warranty for your SEROTTA Product outlines your exclusive remedies and the procedures to make a warranty claim. If your SEROTTA Product is sold without a limited warranty, then it is sold “as is” and “with all faults.”

Here are a few Bike Fitting Professionals who are superb and with whom we’ve worked with across decades, know exactly what information we need and who are also designated as Serotta representatives, so you can purchase your new Serotta through them too.

These qualities are perfect for applying our "Colorado" design parameters for a ride that is distinctly Serotta-esque: very responsive in the drive train, yet suitably supple for excellent cornering and all-day riding.

Serotta-Branded Hats, Tee Shirts, Santini Jerseys, Sweat Shirts, Bandanas, Tote Bags, Water Bottles, Handle Bars, Assorted Bike Parts and More

Serotta Cycling is in the process of establishing a first-of-its-kind, peer-reviewed network of service professionals to provide bike fitting, maintenance and related support services to new, returning and current Serotta customers.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from serotta.com (the “Site”). PERSONAL INFORMATION WE COLLECT