2023年11月13日 · The updated identity showcases a shift towards a refined wordmark, incorporating a new logo, icon, and a rich color palette of vibrant jewel tones. While it represents a departure from the previous emblem, the new logo aims to balance modernity and familiarity.

2023年11月8日 · SiriusXM has unveiled its refreshed branding built around a star icon. The company states that the new logo takes inspiration from the night sky, putting a star at the center of its iconic “S” to represent Sirius, the “Dog Star.”

2023年11月16日 · The reimagined SiriusXM logo, created with London and New York-based creative agency Uncommon, reflects the company’s broad entertainment capabilities and distinctive market presence. Drawing inspiration from outer space, the new SiriusXM logo places a star at the center of its iconic “S.”

2023年11月8日 · SiriusXM’s updated logo and branding come with a new color system, born of the Company’s name and star, Sirius, the brightest in Earth’s night sky. The blue, black and white logo colors reflect those that can be seen when observing the Sirius constellation from Earth.

2023年12月14日 · The logo isn’t just any star. It’s Sirius, the brightest star in the sky, which is sometimes called the “dog star.” Before the merger, Sirius the company had a dog as its logo, and that dog was brought out of retirement (with a modernized rendering, Leonard said) to serve as SiriusXM’s mascot.

2023年11月8日 · SiriusXM’s updated logo and branding come with a new color system, born of the Company’s name and star, Sirius, the brightest in Earth’s night sky. The blue, black and white logo colors reflect those that can be seen when observing the Sirius constellation from Earth.

2023年11月9日 · SiriusXM has unveiled its refreshed branding built around a star icon. The North American pay-radio broadcasters states that the new logo takes inspiration from the night sky, putting a star at the centre of its iconic ‘S’ to represent Sirius, the ‘Dog Star’.

The bold new logo and branding come with a new color system, born of the Company’s name and star, Sirius, the brightest in Earth’s night sky. Honoring its history by taking inspiration from the classic Sirius logo and reintroducing its mascot, a next …

2023年11月9日 · SiriusXM’s updated logo and branding come with a new colour system, born of the Company’s name and star, Sirius, the brightest in Earth’s night sky. The blue, black and white logo colours reflect those that can be seen when observing the Sirius constellation from Earth.

2023年12月14日 · The logo isn’t just any star. It’s Sirius, the brightest star in the sky, which is sometimes called the “dog star.” Before the merger, Sirius the company had a dog as its logo, and that dog was brought out of retirement (with a modernized rendering, Leonard said) to serve as SiriusXM’s mascot.