What is social marketing, and why is it important? Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviour that benefit individuals and communities for the greater social good. Social …

2019年6月19日 · The study has proposed a framework of social marketing and well-being that includes various dimensions and antecedents of social marketing, mediator variables, moderator variables, and well-being dimensions (social, hedonic, and personal development).

2021年5月31日 · This paper aims to develop and present a new planning framework of social marketing, known as consumer research, segmentation, design of the social programme, implementation, evaluation and sustainability (CSD-IES).

2021年5月31日 · Purpose This paper aims to develop and present a new planning framework of social marketing, known as consumer research, segmentation, design of the social programme, implementation, evaluation...

Purpose – This paper aims to develop and present a new planning framework of social marketing, known as consumer research, segmentation, design of the social programme, implementation, evaluation and sustainability(CSD-IES). Design/methodology/approach – The proposed framework is based on recent theoretical

2013年8月25日 · This framework brings together fragmented findings on social marketing effectiveness and incorporates a framework as a theoretically grounded process from relevant stimuli to intended responses. It provides a basis for further research.

The CASE social marketing framework, developed by Nedra Weinreich, describes the elements that should be included in a social marketing program designed for behavior change, based on behavioral science principles. These are: Design for Context, Make it Appealing, Apply Social Influence, and Make it Easy.

2022年8月5日 · The STELa social marketing planning model is a simple but also a systematic four-step and ten-task model for applying key social marketing concepts when planning, managing, and evaluating social marketing interventions.

The STELa social marketing planning model is a simple but also a systematic four-step and ten-task model for applying key social marketing concepts when planning, managing, and evaluating social marketing interventions.

arketing to a broad range of social issues. The international case stud-ies and applications show how social marketing campaigns are being used across the world to infl uence changes in behaviour, and reveal how those campaigns may differ according t.