The logo appears within a gray ring against a white background. The Steelmark logo was designed by Charles J. "Chuck" Iglehart and unveiled in January 1960, with AISI president Benjamin F. Fairless proclaiming that the campaign marked "the first time that steel has been merchandised industry-wide at the consumer level".

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In the 1960s, U. S. Steel turned over the Steelmark program to the AISI, where it came to represent the steel industry as a whole. During the 1970s, the logo’s meaning was extended to include the three materials used to produce steel: yellow …