TWG Tea (known as Tea WG in Hong Kong), the finest luxury tea brand in the world, was established in Singapore and celebrates the year 1837 when the island became a trading post for teas, spices and fine epicurean products.

TWG Tea is a Singaporean luxury teahouse chain and a namesake brand of artisanal tea. The brand was established in 2008 as a subsidiary of the Singaporean lifestyle company, The Wellbeing Group - from which the acronym, TWG, was …

TWG Tea, which stands for The Wellbeing Group, is a luxury concept that incorporates unique and original retail outlets, exquisite tea rooms and an international distribution network to professionals.

A charming invitation into the world of tea, explore the brand’s creativity and savoir-faire that blends heritage and modernity. Immerse yourself in the rich history and tradition of tea appreciation and innovative craftsmanship.

David Jones now offers the world-renowned luxury tea brand, TWG Tea, to Australian tea lovers. Established in Singapore in 2008, TWG Tea has become an international leader in the luxury tea industry, offering over 1,000 single-estate, fine harvest teas and exclusive blends, as well as tea patisseries and other tea-infused delicacies.

2025年1月5日 · TWG Tea has emerged as a significant player in the luxury tea industry, captivating consumers with its unique marketing strategies. The brand’s approach combines innovation, cultural relevance, and an exceptional customer experience, making it a standout case study in effective marketing.

2013年5月30日 · TWG Tea is Asia’s first international luxury tea brand and has the largest tea list in the world with 800 different single estate harvests and exclusive blends. Since everyone in Asia is born with a proverbial cup of tea, we knew that it would be challenging creating a new luxury tea brand in Asia and, more importantly, to get Asians to ...

TWG Tea provides long-term investment and support for its best suppliers. With its partner tea plantations, TWG Tea implements a comprehensive sustainable development strategy in the sourcing of quality, raw materials (often rare or increasingly scarce) and in enriching the transmission of savoir-faire (at times traditional, unique and specific ...

2023年11月8日 · Singapore-based TWG Tea and Bacha Coffee have become status symbols with branding that conveys ‘a sense of long establishment’. The co-founders talk about taking their two companies global ...

2015年2月4日 · TWG sells ‘the finest teas of the world’ from glimmering gold teapots amidst beautifully constructed table settings and in lovely little tea rituals. It sells a vast range of packaged teas, limited editions and gift sets in old-fashioned …