2024年6月4日 · The recent reveal of the new-look betting platform brings a wide range of new features for TAB punters to enjoy, along with enhanced harm minimisation tools to make sure Kiwis keep their betting fun. The fully integrated campaign spans television, radio, print, OOH, social and digital media from 2 June 2024.

2024年6月4日 · TAB in New Zealand has launched a new campaign and brand platform via Special, introducing a new creative platform aimed at redefining and modernising the perception of betting, TAB, and racing among New Zealanders.

Fun bets ahead with TAB's latest campaign News M+AD! AUCKLAND, Today: TAB is kicking off a fresh campaign and brand platform, crafted by top advertising agency Special. This refreshed brand introduces a creative platform aimed at reshaping and modernising how Kiwis see betting, TAB, and racing.

2024年6月3日 · TAB announces a new campaign and brand platform, created by leading advertising agency Special. The refreshed brand introduces a new creative platform aimed at redefining and modernising the perception of betting, TAB, and racing among New Zealanders.

2024年6月11日 · The racing and sports betting platform’s refresh campaign and brand, led by creative and advertising agency, Special, aims to redefine and modernise the perception of betting, racing and the TAB itself in New Zealand.

2023年9月21日 · From this campaign, TAB New Zealand was able to see a three percent increase in active customers and a three percent increase in total bets placed. The Reasearch Agency (TRA) was able to reveal that there has been a five percent increase in emotive strength and brand positivity in the demographi­c that TAB targeted.

2022年4月12日 · Seeking to connect with a digitally savvy ‘sportster’ audience, TAB’s 30-second TVCs showcase situations where calmness and composure are needed – whether it’s playing golf at a fancy course or turning up to a rowdy house. But as the campaign demonstrates, when that sporting win comes in, the excitement is impossible to contain.

2023年9月7日 · TAB has launched a campaign via Yarn that highlights just how tough it is to predict what will happen in France for the Rugby World Cup by humorously going deep into the minds of Kiwi sports fans.

2022年12月1日 · To help build hype for the Football World Cup, TAB’s latest campaign involved making a slight… adjustment… to a familiar sight around NZ. Brought to life through TV, OOH and digital, the campaign runs through to the World Cup final and encourages Kiwis to forget about the oval ball for a month and switch into football mode instead.

2025年3月18日 · The TAB said it would get direct payments from Entain when the law, embedding its monopoly for online sports and racing betting, was passed. "A delay in the legislative net is costing TAB NZ approximately $1.5m per month in payments from Entain - funds that will never be recouped," it said.