4Cs营销理论（The Marketing Theory of 4Cs），也称“ 4C营销理论 ”，是由美国营销专家劳特朋教授（R.F. Lauterborn）（1993）在1990年提出的，与 传统营销 的 4P 相对应的4C理论。 它以 消费者需求 为导向，重新设定了 市场营销组合 的四个基本要素：即消费者（Consumer）、成本（Cost）、便利（Convenience）和沟通（Communication）。 它强调企业首先应该把追求 顾客满意 放在第一位，其次是努力降低顾客的购买成本，然后要充分注意到顾客 购买过程 中的 便利 …

2025年3月3日 · In 1990, Bob Lauterborn created the 4 C’s of marketing introducing a new concept of reaching a target market based on developing better relationships with customers through an improved marketing mix. In this article, we explore the 4 C’s of marketing and four key steps for effectively implementing them in your business. What are Lauterborn's 4 C's?

4R营销理论 是由美国学者唐*舒尔茨在 4C营销理论 的基础上提出的新营销理论。4R分别指代Relevance(关联)、Reaction(反应)、Relationship(关系)和Reward(回报)。 4R分别指代Relevance(关联)、Reaction(反应)、Relationship(关系)和Reward(回报)。

2024年6月6日 · What is the 4c model of marketing mix? The 4c model of marketing mix is a model that describes a company’s marketing mix. This relatively new approach to marketing shifts the focus from producer and product to the consumers and their needs.

2022年10月11日 · By learning to use the 4Cs model, you’ll have the chance to think about your product from a new perspective (the customer’s) and that could be very good for business. Here’s how to use the 4Cs to best position your product in a competitive market.

4C’s的基本原则是以顾客为中心进行企业营销活动规划设计，从产品到如何实现顾客需求（Consumer’s Needs）的满足，从价格到综合权衡顾客购买所愿意支付的成本（Cost），从促销的单向信息传递到实现与顾客的双向交流与沟通（Communication），从通路的产品流动 ...

2023年5月4日 · What are the 4C’s of Marketing? The 4 C’s of Marketing are Customer, Cost, Convenience, and Communication. These 4C’s determine whether a company is likely to succeed or fail in the long run.

2018年1月31日 · In this article, we will look at 1) an alternate marketing mix, 2) the 4C’s explained, 3) using the 4C model, and 4) an example of the 4C’s. Traditionally, the marketing mix is a combination of 4P’s and is more business oriented. These 4P’s are product, price, place, and promotion. More can be read about it here.

What is the 4C Marketing model? The 4C of Marketing is a Tool that highlights 4 important Factors to focus on when designing a Marketing Strategy. These 4 Factors are based on the Customer’s perspective. This method can be used together with other Marketing Tools.

2025年1月7日 · At the heart of the 4 Cs is the consumer. Modern marketing prioritizes understanding what customers truly need and desire. By conducting research, analyzing behaviors, and listening to feedback, brands can tailor their products and services to meet specific customer demands.